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1 edition of Handbook of strategy and management found in the catalog.

Handbook of strategy and management

Handbook of strategy and management

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  • 29 Currently reading

Published by Sage Publications in London, Thousand Oaks, Calif .
Written in English

    Subjects:
  • Strategic planning,
  • Industrial management

  • Edition Notes

    Includes bibliographical references and index

    Statementedited by Andrew Pettigrew, Howard Thomas and Richard Whittington
    ContributionsPettigrew, Andrew M, Thomas, Howard, 1943-, Whittington, Richard, 1958-
    Classifications
    LC ClassificationsHD30.28 .H36655 2002
    The Physical Object
    Paginationxviii, 519 p. :
    Number of Pages519
    ID Numbers
    Open LibraryOL17084995M
    ISBN 100761958932
    LC Control Number2001132892

      The Handbook is structured into five sections looking at the strategic management process, the theoretical foundations of the field, various types of strategy, human factors, and teaching methods. As a whole, the volume will serve as a critical reference tool for students, scholars and professional managers/5(16). TY - BOOK. T1 - Handbook of Marketing Strategy. AU - Shankar, Venkatesh. AU - Carpenter, Gregory. PY - /12/1. Y1 - /12/1. N2 - This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource Cited by:


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